Serena's Soaps and Salves

A freelance project to create branding for a woman-owned goat soap business. She wanted it to feel earthy, organic, and feminine. I used lavender flower and leaves to guide the design as well as a font that looked more handwritten to give it that organic vibe. The color palette was also inspired by lavender. The new logo helped elevate Serena's brand and increased her sales by 60%.